Barcelona City Council’s Editorial Services
Barcelona Llibres is the publishing imprint of Barcelona City Council. It brings together all books about the city and its people that are published or co-published by the City Council and commercially distributed, as well as digital publications available for free download.
Through its Department of Editions and Publications, Barcelona City Council publishes around fifty books each year covering a wide range of topics related to Barcelona.
For four years, we managed part of its communications, primarily across social media, developing various promotional campaigns for its publications, as well as producing photography and videos. We also attended book launches and presentations, helping to promote them afterwards through its communication channels.
At Social COM_, we also had the opportunity to raise the profile of Barcelona Metròpolis, a magazine created to provide a space for information, reflection, and debate about the city. Now celebrating its 40th anniversary, it remains a highly valuable publishing project that contributes to collective thinking.
Book Presentations
Throughout the project, we had the opportunity to cover the launch of new book editions and promote them across social media through photography and promotional content. We also had the chance to meet contemporary authors and discover their ideas, perspectives, and connection with Barcelona.
History, art, chronicles, the people and characters who have shaped the city, architecture, and many other subjects are explored through beautifully designed editions of outstanding editorial quality. Without a doubt, this was one of the most fascinating projects we have had the opportunity to be part of, working alongside a team of exceptional professionals.
Design and Social Media Promotion
One of our most creative responsibilities was managing the publisher’s social media channels. Through these platforms, we promoted new publications, events, promotional campaigns, interviews, and free book downloads. Barcelona Llibres caters to a highly specialised and discerning audience, so every post was carefully crafted to meet its expectations. We also created bespoke visual assets for each communication channel, including the website.
All this required close, ongoing collaboration with the Barcelona Llibres team — a group of professionals with a genuine passion for publishing and a wonderful human touch. It was a rewarding experience filled with valuable lessons and new insights.
Promotional Campaigns and Events
The promotion of books and Barcelona Metròpolis magazine also took place at a range of national and international fairs and exhibitions. ArtsLibris, Món Llibre, the Setmana del Llibre en Català, the Frankfurt Book Fair, and Sant Jordi were just some of the events we attended to showcase the publications and share the highlights of each occasion.
We experienced some unforgettable moments amid the crowds. On one occasion, for example, it took us more than an hour to reach the Barcelona Llibres stand because of the sheer number of people filling Passeig de Gràcia. Without a doubt, Sant Jordi is one of Barcelona’s most beautiful celebrations.
We also created the publisher’s Christmas campaigns, promoting the books released throughout the year.
Barcelona Metropolis
Barcelona Metròpolis is a quarterly magazine exploring ideas and urban life. Under the direction of journalist Milagros Pérez Oliva, it examines major issues affecting citizens, encourages public debate, and provides a space for thoughtful reflection on the city as an epicentre of major social change.
Today, it remains a valuable publishing project that contributes to collective thinking, featuring articles by prominent voices from the worlds of culture, research, architecture, and urban planning, both locally and internationally.
At Social COM_, we promoted the magazine across its social media channels, primarily Twitter (now X), helping expand the reach of its digital edition.
